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nd sales had reached $20,000. The following y ear, the company rented its first retail space, next to a beauty salo n in Santa Monica, California, so that its few employees could stop s elling shoes out of their cars. In 1967 with fast-growing sales, BRS expanded operations to the East Coast, opening a distribution office in Wellesley, Massachusetts. Bowerman’s innovations in running shoe technology continued nike dunk shoes throughou t this time. A shoe Nike Dunk shoes with the upper portion made of nylon went into de velopment in 1967, and the following year Bowerman and another cheap Nike Air Max employ ee came up with the Boston shoe, which incorporated the first cushion ed midsole throughout the entire length of an athletic shoe. Also in 1968 the company was incorporated as BRS, Inc. Emergence of Nike: 1970s By the end of the decade, Knight’s venture had expanded to include se veral stores and 20 employees and sales were nearing $300,000. Th e company was poised for greater grow nike air max nike dunk shoes 54 th, but Knight was frustrated by a lack of capital Nike Air Force One to pay for expansion. In 1971, using financing fro m the Japanese trading company Nissho Iwai Air Force One shoes Corporation, BRS was able to manufacture its own line of products overseas, through independent contractors, for import to the United States. At this time, the comp any introduced its Swoosh trademark and the brand name Nike, the Gree k goddess of victory. These new symbols were initially affixed to a s occer shoe, the first Nike product to be sold. A year later, BRS broke with its old Japanese partner, Onitsuka Tiger , after a disagreement whole cheap Air Force One cheap Air Force One 35 sale bags over distribution, and kicked off promotion of its own products at the 1972 U cheap Air Force One .S. Olympic Trials, the first of many marketing campaigns that would seek to attach Nike’s name and fortune s to the careers of well-known athletes. Nike shoes were geared to th e serious athlete, and their high performance carried with it a high price. In their first year of distribution, the company’s new products gross ed $1.96 million and the corporate staff swelled to 45. In additi on, operations were expanded to Canada, the company’s first foreign m arket, which would be followed by Air Force One shoes Australia, in 197 nike air max 4. Bowerman continued his innovations in running Nike Dunk shoes -shoe design with the in troduction of the Moon shoe in 1972, which had a waffle-like sole tha t had first been formed by molding rubber on a household waffle iron. This sole increased the traction of the shoe without adding weight. In 1974 BRS opened its first U.S. plant, in Exeter, New Hampshire. Th e company’s payroll swelled to 250, and worldwide sales neared $5 million by the end of 1974. This growth was fueled in part by aggres sive promotion of the Nike brand name. The company sought to expand cheap Nike Air Max i ts visibility by Nike Air Force One
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